- Copilot
Illustrative
Recommend accounting software for a 50-person firm.
Based on what I found, these providers stand out:
- 1. Provider A
- Strong reporting
- 2. Your Brand
- Named
- 3. Provider C
- Good for teams
SOURCES
- Review site
- Industry guide
- Your site
Microsoft Copilot SEO
Your Buyers Ask Copilot at Work. Will It Name You?
Copilot sits inside the tools your buyers already use all day. Dura Networks helps your brand become one Copilot can find, understand and recommend.
Where buyers meet Copilot
Copilot Is Part of the Workday
Buyers don’t have to visit a search engine. They can ask Copilot from the tools they already have open, then bring the shortlist to the meeting.
Research happens where work happens.
Windows
Ask from the desktop, without opening a browser.
Microsoft Edge
Ask while reading any page.
Microsoft 365
Ask inside the apps teams use for work.
Bing
Ask alongside regular search results.
How Copilot decides
The Copilot Stack
Copilot uses Bing to find current information. So the first question isn’t how clever your content is. It’s whether Bing can find, read and trust it.
A strong foundation without clear evidence still gets overlooked. Clear evidence that Bing can’t reach never gets seen.
The answer
Copilot names a short list of brands.
The evidence
Clear identity · Helpful content · Outside proof
The foundation
Bing can crawl, index and refresh your pages.
The foundation
What Bing Can't Reach, Copilot Can't Use
Many sites are strong on Google but half-invisible to Bing. Fixing that is often the quickest first win.
IndexNow lets your site tell participating search engines, including Bing, when pages change, so updates are picked up faster.
Illustrative checklist
Bing readiness
- Site verified in Bing Webmaster Tools
- XML sitemap submitted
- Bingbot allowed in robots.txt
- Key pages indexed in Bing
- IndexNow sends updates automatically
- Content readable without scripts
Measurement
See What Copilot Already Cites
Bing Webmaster Tools includes an AI Performance report. It shows how often your pages are cited in Copilot and Bing’s AI answers, and for which questions.
We pair it with manual checks of the questions your buyers ask, because citations alone don’t show whether you were named or described well.
- Bing Webmaster Tools · AI Performance
Sample data
1,284
Total citations
37
Cited pages
212
Grounding queries
|
Grounding query
|
Citations
|
Share
|
|---|---|---|
|
best accounting software for small firms
|
214
|
17%
|
|
how to choose an accounting provider
|
168
|
13%
|
|
accounting software for 50 employees
|
131
|
10%
|
The Dura Networks approach
The Dura Networks AEO Framework
Five steps to make your brand easier for Copilot to find, understand and name.
Understand
Test the questions your buyers ask Copilot and see who it names today.
01
Clarify
Make your identity, services and audience consistent everywhere.
02
Strengthen
Fix Bing indexing and improve your content and structure.
03
Expand
Earn credible mentions, reviews and listings beyond your site.
04
Monitor
Track citations and mentions, and how accurately Copilot describes you.
05
What changes
From Skipped to Named
The same question, before and after your brand becomes easier to understand.
Before
1. Provider A
2. Provider C
3. Provider D
After
1. Provider A
- 2. Your Brand
- Named
3. Provider A
The Goal Is Not to Force a Recommendation
The goal is to give Copilot clear, consistent evidence it can reach, so it can name your business accurately when you're a good fit.
Where you stand
Find Out Whether Copilot Names You
Open Copilot and ask the question your buyer would ask. Then ask a follow-up about price, size or location. Results vary, so try a few versions.
We run this across many questions and track it over time.
- Try it yourself
What are the best [your category] providers?
Copilot names a competitor, or generic results.
It mentions you but describes you incorrectly.
Platform ecosystem
Your Customers Don't Search in Just One Place
Google AI Overviews
Appear in AI-generated summaries alongside traditional search results.
ChatGPT
Build a stronger presence when users use AI to research businesses, products, services, and solutions.
Perplexity
Increase the likelihood that your content can be discovered and referenced as a source.
Gemini
Build clearer signals around your brand, expertise, entities, and information.
Microsoft Copilot
Strengthen visibility across Microsoft's AI-powered search ecosystem.
Claude
Support deeper, conversational search journeys built around follow-up questions and exploration.
From Invisible to Cited in Copilot
The Results
Frequently Asked Questions
Is Copilot SEO different from regular SEO?
It builds on it. A crawlable, helpful site still matters. Copilot work adds focus on Bing, on how clearly your brand is described, and on whether Copilot names you in its answer.
Does it matter if we already rank well on Google?
Yes, because Google and Bing index sites differently. A site that does well on Google can still have pages missing from Bing, which limits what Copilot can use.
Is Copilot useful for B2B companies?
Often, yes. Many business buyers work inside Microsoft tools, so Copilot is close at hand when they research providers and build shortlists.
How do we know if Copilot cites us?
Bing Webmaster Tools includes an AI Performance report showing citations in Copilot and Bing’s AI answers. We also test your buyers’ questions directly and record who is named and how.
What is IndexNow?
It’s a way for your site to tell participating search engines, including Bing, when pages are added or changed, so updates are discovered faster.
Can you guarantee Copilot will recommend us?
No, and no one honestly can. We improve what is within your control, such as access, clarity and outside proof, and measure what changes.
How long does it take?
It depends on your starting point. Fixing Bing indexing can show results sooner. Building outside proof takes longer. We set a baseline first so progress is clear.
Be the Brand Copilot Recommends at Work
See how Copilot describes your business today, and build a clearer path to being named.