- Claude
Illustrative
My brief: 10-person startup in Abuja. Need bookkeeping and tax filing, fixed monthly pricing, onboarding within a week. Compare three firms.
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Firm A
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Your firm
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Firm C
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Works with startups
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Fixed monthly pricing
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Based in Abuja
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Fast onboarding
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Your firm meets every requirement and states its pricing and onboarding clearly.
Claude SEO
Buyers Are Handing Claude Their Shortlist
People paste in what they need and ask Claude to compare providers and explain its pick. The businesses that are easy to read, check and compare come out ahead.
Claude Doesn't Just Answer. It Evaluates.
People bring Claude their budget, their team size, their deadlines and sometimes whole documents. Then they ask it to weigh the options and show its reasoning.
The buyer's brief
Budget, size, location, must-haves and deal-breakers.
Your public information
Your site, pricing, case studies, reviews and listings.
A reasoned comparison
A table, a ranking and a recommendation with reasons.
Claude can only credit what it can find and read. If it isn’t written down, it doesn’t count.
Six Questions Every Brief Asks
Almost every vendor brief boils down to the same six questions. Your site needs a clear answer to each, in plain text Claude can quote.
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Question
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Where Claude looks
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Fit |
Service and industry pages
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Proof |
Case studies, named reviews
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Price |
Pricing, or a page on how pricing works
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Process |
Process and timeline page
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Availability |
Location and capacity details
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Risk |
Terms, guarantees, FAQs
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Make Yourself Easy to Compare
Claude is careful. It repeats what it can check and leaves out what it can’t. Vague pages lose to specific ones, even when the vague business is better.
Hard to compare
“Contact us for a quote”
Brochure saved as an image-only PDF
“Tailored solutions for every business”
Reviews with no names or detail
Easy to compare
Monthly plans from [amount], bookkeeping and tax filing included
Onboarding in [5] working days
For teams of [5–50] in Nigeria
Named reviews with the result achieved
Can Claude Even Open Your Pages?
Anthropic uses three separate crawlers, each with its own robots.txt rule. Blocking one doesn’t block the others.
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Bot
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Its job
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If you block it
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ClaudeBot |
Collects public content that may be used to train Claude models.
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Opts you out of training only.
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Claude-SearchBot |
Navigates the web to improve search results.
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May reduce how well you show up in Claude's search.
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Claude-User |
Fetches a page when someone asks Claude about it.
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Stops those live lookups.
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Most blocks aren’t deliberate. They come from a firewall or bot-protection rule nobody revisited.
We Run Real Buyer Briefs Against Your Brand
We don’t guess what Claude thinks of you. We ask it, the way your buyers would, then fix what it can’t confirm.
Write the briefs
Twenty realistic ones, in your buyers' own language.
Run and score them
See who Claude picks, and why.
Fix the gaps
Publish the missing facts, open access, strengthen proof.
Re-run
Measure what changed against the first round.
Run Your Own Brief
Fill in a brief the way your best buyer would. Ask Claude to compare three providers in your category, including you, and explain its scoring. Read the reasons, not just the result.
A brief to paste into Claude
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WHO I AM [Business type and size]
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WHAT I NEED [Service, must-haves, deal-breakers]
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BUDGET AND TIMING [Range and deadline]
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LOCATION [City or region]
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THE ASK Compare three providers, including [your business]. Explain how each scores against my needs.
Your Customers Don't Search in Just One Place
Each AI platform finds and presents information differently. A strong foundation helps across all of them, but each deserves its own attention.
Google AI Overviews
Appear in AI-generated summaries alongside traditional search results.
ChatGPT
Build a stronger presence when users use AI to research businesses, products, services, and solutions.
Perplexity
Increase the likelihood that your content can be discovered and referenced as a source.
Gemini
Build clearer signals around your brand, expertise, entities, and information.
Microsoft Copilot
Strengthen visibility across Microsoft's AI-powered search ecosystem.
Claude
Support deeper, conversational search journeys built around follow-up questions and exploration.
How One Law Firm Started Winning the Comparison
The Results
Frequently Asked Questions
Does Claude really recommend businesses?
Yes. When people ask for options, or hand it a brief, Claude can name businesses and explain how they compare, usually a short list rather than many.
Should we publish our prices?
You don’t have to, but a business that states pricing, or explains how pricing works, can be compared. One that says “contact us” often can’t. We’ll help you decide what to share and how.
Why isn't my brand showing up in Claude?
Usually for one of three reasons: Claude can’t reach your pages, it can’t find the facts it needs, or competitors have clearer, better-backed information. A buyer-brief test shows which one it is.
Can you guarantee Claude will pick us?
No, and no one honestly can. We make your business easier to read and verify, then measure what changes in the same briefs.
How do you measure progress?
We run the same set of buyer briefs before and after, and check your server logs for Claude’s search and user-fetch agents. We record who is picked, why, and which criteria Claude could confirm.
Make It Easy for Claude to Pick You
See how Claude scores your business against a real buyer brief, and fix what it can’t confirm.