What Is a “Dedicated IP” in Email Marketing?
As you begin to get all the more intensely into email marketing you might begin to catch wind of dedicated IPs. To understand dedicated IPs and choose if you want one, you first need to know a piece about email deliverability and sender reputation.
An email’s deliverability depends largely on the reputation of the IP address that sends it. If you are sending from an IP address with a sparkling clean reputation, your emails are more likely to make it in front of the eyes of your subscribers. If your Sender Scores are lower, you may risk sending it to the spam or junk folder.
As a matter of course most email service providers, like GMAIL or PROTONMAIL, use a collection of shared IP addresses to process and send your emails. In shared IPs, the sender’s reputation is defined by the actions of all companies using the same IP. Email service providers actively monitor the health and reputation of their shared IPs to make sure their emails have high deliverability rates.
So What's the Benefit of a Dedicated IP?
Some high-volume senders conclude they need their own IP address for email sends so they aren’t sharing an IP with different organizations. For high-volume senders with connected subscribers, a dedicated IP offers more command over the deliverability of their emails. Rather than having the reputation of their IP dictated by the activities of many, they become the sole effect on whether their emails get delivered.
Apart from getting more control, numerous clients choose to get a dedicated IP since they don’t need a sender appendix as mail.protonmail.com joined to their emails. In a shared IP, all emails are sent by the email service provider for the benefit of Company A. Dedicated IPs seem to come exclusively from the originating organization’s email address.
How Do I Know If I Should Get One?
Dedicated IPs are great for associations that send a ton of emails consistently, for instance, in excess of 100 thousand emails every week. Likewise, in light of the fact that you’re the sole influence on your sender’s reputation, you should be sure that your email list is completely permission-based and locked in. On the off chance that you have higher than normal hard skip rates (3% or above) or sporadic sending volumes, you could improve on a shared IP. The good news is most email service providers can talk through these choices with you and assist you with choosing what’s best for your organization.
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