What is a Backlink? Understanding Backlinks and How To Get It For Free

Many people struggling to get backlinks to their website will probably think that money, time, and effort are required to build quality backlinks, in this article we will discuss how to get backlinks with just our website contents by making them searched for and passing good knowledge to readers.

We are going to look at how to apply simple concepts to achieving our goals for our website. Let’s start by knowing what backlinks are.

What are Backlinks in SEO?

A backlink is simply a link that points from one website to another. When a Website (A) links to any content of your website (B), it’s called a backlink for your website (B). Backlinks are very necessary because it serves as an endorsement from one website to another.

Google looks at backlinks to take into consideration how trustworthy and popular your website is, and they are probably the highest-ranking factor that Google makes use of in their algorithm.

So basically if you want higher rankings on Google, you need backlinks.

This doesn’t mean that you don’t need quality content on your website, and it is worth noting that all backlinks are not created equally.

There are two types of backlinks:

1. Do-follow backlinks

Do-follow backlinks are the most important type of backlinks because google sees them as an endorsement. When a website links to your website with a do-follow link, they are informing Google that your site is worth redirecting to.

2. No-follow backlinks

A No-Follow link is the direct opposite of the Do-Follow. It is a unique hyperlink that removes any passing on its specific page rank status to other sites. However, it can still be important because it can help to drive traffic to your website.

For instance, if a website links to yours with a no-follow link, it may signal to Google that your website is essential for the keyword used.

Both backlink types are very valuable.

Now that we have a basic understanding of backlinks, let’s work on how to get free backlinks without link building.

How to Get Free Free Backlinks to Your Website

The objective is to get other websites referencing your website and the best way to do that is by creating awesome content and getting people to link to it naturally.

When people create content, they normally research for helpful information on Google and other sources they add relevant sources to their article.

Take this post, for instance, we are discussing quality backlinks, and above I referred to Brian Dean’s article about Google Ranking Factors – which is a backlink for Brian Dean’s website.

And I linked back because his article is very relevant for my post, and it’s also good for my site’s SEO because Backlinko is a high authority site.

So the simple idea is to create valuable resources, for people to link back to, and make sure your content is;

Relevant
Accurate
Readable
Up-to-date
And most importantly, better than the competition!

Making your content valuable can never be over-emphasized in getting fast backlinks, you can also look to other areas like eBooks, Tools, Applications, and other resources to help you in creating your audience.

So the best way to get free backlinks is by creating your content and ranking them in search engines. Check out the video below from a very great teacher.

13 Types of Relevant Contents to Get Free Backlinks

1. How-to Guides

One of the most popular types of content out there is the how-to guide. People love learning how to do things, especially if they’re struggling with something.

To create how-to articles:

Choose a topic that you’re knowledgeable about.
Do lots of research about that.
Create a step-by-step guide on how to do it.
Ensure to include plenty of screenshots, images, and graphics.
And make it as readable as you can.

2. Case Studies

If you have had success with a particular project, you can make a case study about it. People love looking out for insights and lessons that actually worked in reality.

In order to write a comprehensive case study, explain the project in detail, the procedures taken that made it a success and what could be improved.

3. eBooks

Writing an ebook is an excellent option if you’re looking for a more in-depth way to earn backlinks. eBooks offer a lot of value to readers, making them more likely to link to your site when they share your eBook with others.

To write an eBook, choose a topic you’re interested in and put together a comprehensive guide. Once you’re finished, make your eBook available as a PDF download on your site.

You can create eBooks and many other resources using Canva. It’s a designing tool for non-designers! There are tons of templates for ebooks and more.

4. Tools & Apps

Tools and applications help attract quality backlinks they give a valuable solution to users for a particular task or project.

For example, H-Supertools helps digital marketers with a comprehensive solution to many marketing challenges.

To create a toolkit, you can either hire a developer or use APIs to do it yourself.

TIP: Research a tool you are convinced can be improved and promote it. And try to be unique to attract traffic.

5. Infographics

Infographics pack a lot of value into one image. They’re visual representations of data and information.

Infographics are perfect pieces of content for people who want to learn more about a certain topic. For example, check out this infographic about content marketing by H-Educate

In other to create an infographic, pick a topic and create a visual representation of the data using Canva. Concentrate on the graphics and images to make your infographic more visually attractive.

6. Checklists

Checklists are also excellent ways to get free backlinks because they enlist things individuals need to complete for a particular task. Look at the ultimate SEO checklist to help people with search engine optimization (SEO).

In other to make a checklist, research a topic and break down all the steps needed to complete the task.

Simplify it for all users to be able to check off each item as they aim for completion of the task.

7. Templates

Templates are very relevant to your audience because they can be able to use it in their work and can link back to you when they share it.

This could be an Excel spreadsheet, a PowerPoint presentation, or social media post templates.

A lot of your audience will be thankful for the assistance and for making it easier for them to do their work.

8. Cheat Sheets

If you want to earn some quick and easy backlinks, cheat sheets are the way to go. Cheat sheets are condensed versions of longer guides or tutorials that people can use as a reference when they need them.

You can create cheat sheets online using Cheatography:

To create a cheat sheet, simply take a comprehensive guide that you’ve already written and condense it down into the most critical points. Don’t forget to add graphics to make your cheat sheet valuable.

9. Webinars

Free webinars can also bring in a lot of backlinks from the industry’s leaders and enthusiasts. Webinars provide valuable information, but they also allow people to interact with the presenter in real-time.

To create a webinar, simply choose a topic you’re knowledgeable about and create a presentation. Promote your webinar in advance and offer viewers a chance to ask questions during the live broadcast.

10. Whitepapers

Whitepapers are usually in-depth guides on a particular topic, awesome for looking for detailed information. Journalists will love this kind of content, and they will surely give a backlink to your site.

Write an in-depth guide on the topic you know well. And ensure to include plenty of data and statistics to back up your claims.

11. Podcasts

Podcasts are less competitive to dive into, they offer a lot of value about a topic in a conversational style.

Podcast content type is an excellent way to earn backlinks because it provides a lot of relevance to your listeners. it makes people more likely to link to your website when they share it with others.

To start creating podcasts, pick a subject and make recordings of an episode using tools like Anchor.fm or Podbean. Make sure to promote your podcast in advance and offer listeners an opportunity to ask questions during the live broadcast.

12. Facts & Stats

Bloggers, writers, entrepreneurs, and journalists care about accurate facts and statistics. They use these to support their claims in their content. So if you can provide them with accurate data, they will be more likely to link to your site.

To create a facts & stats page and list all of the relevant data you can find on a specific page. Let me share this post by WP Forms to give you an example: 99+ Mind-Blowing Digital Marketing Statistics (2022).

People want to see data that supports what you’re saying. So, include sources for your data so that people can check it for themselves.

13. Interviews

Interviews are a significant type of content that offers numerous insights into any industry or niche. They give important data, yet they additionally offer the opportunity to hear from a specialist in a way that would sound natural to them.

That industry leader will interface back to their interview or offer it across social media. You can have lots of eyeballs with only one effective interview, without a doubt.

There is a wide range of types of content that you can make to procure backlinks. You’ll be bound to procure backlinks from applicable, great sites by making significant content.

In Conclusion

There are multiple ways of getting backlinks free of charge. Be that as it may, the best one is by making excellent content or any resource like tools or templates.

Go ahead and start implementing these ways to get free backlinks and see the results.

July 8, 2022

What is a Backlink? Understanding Backlinks and How To Get...