Sender Score – Everything Marketers Need to Know About
Sender Score – Everything Marketers Need to Know About Email marketing seems like an easy win for your upcoming marketing plan. Write a beautiful email, put in some images, send it off to your subscribers’ list, and watch the customers roll in. Even if it all was that easy, though, the step marketers often overlook […]
19 Email Deliverability Terms Every Marketer Should Know
19 Email Deliverability Terms Every Marketer Should Know Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path’s recently released Global Email Deliverability Benchmark Report, email deliverability has become increasingly more challenging. A 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared […]
How to Choose Between a Dedicated or Shared IP for Email Marketing
How to Choose Between a Dedicated or Shared IP for Email Marketing Choosing the right answer for you relies upon a variety of factors. The initial step to deciding whether you go for a dedicated or shared IP is by understanding the differences. How about we begin with definitions: Shared IP: A shared IP is one […]