Check Your Email List Health With 5 Simple Check Test

Bad email lists can make it nearly impossible for your messages to get into your prospects’ inboxes.

Return Path reports that 83% of the time an email address is not delivered to an inbox, the sender’s reputation (defined by the sender score ) is to blame. And what makes a bad sender score? Sending emails that get marked as spam, which is exactly what happens when you send to bad lists.

Check Test for Email?

It’s quite simple to distinguish bad fruits; yet what might be said about bad email lists?

Turns out they’re not so intense to detect all things considered. A bad email, generally, a bad list is one where a significant number of the recipients are not expecting and don’t need your email.

Obviously, that is general, so how would you get more unambiguous? The beneath posed inquiries will basically assist you with testing your email list

So moving right along, here’s the test:

1. Does everybody on this list have a prior relationship with your business?

Yes? Go to the next question.

No? Dispose of the list – – or possibly individuals you don’t have a relationship with. Right now. If the individual doesn’t have an earlier relationship with your business, they won’t anticipate your email. Not only is emailing them just spam, but it will likewise hurt you. Without an earlier relationship, a considerable lot of the recipients will mark your message as spam. Those spam labels will then, at that point, pivot and hurt the sender score of the servers you send from, which will make it harder for you to get your messages delivered.

Make certain to test execution routinely, particularly in the wake of adding new usefulness. This will affirm your site keeps on conveying pages at serious velocities.

2. Do you have an unsubscribe list?

Yes? Good job! Go to the next question

No? Try not to pass go; don’t send it to the list. Return to the planning phase, and construct another list. Each list ought to be joined by an unsubscribe list. Here’s the reason: If you have an earlier email relationship with individuals on your list, you will unavoidably have individuals who have unsubscribed from said list. At the point when you load that list into a framework like SendinBlue, you really want to stack both the expert list and the unsubscribe (AKA suppression) list. If you don’t, you will wind up emailing individuals who have as of now unsubscribed. That is illegal, and, since individuals on the unsubscribe list are probably going to check your email as spam, it will likewise diminish your capacity to send successful emails.

3. Did you buy, lease, or rent the list from a third party?

No? Awesome! Go to the Next question!

Yes? it’s unlikely you’ll have success sending to the list from any quality, reputable marketing software solution. Why? It’s basic: individuals on that list don’t have an earlier business relationship with you. Best case scenario, they gave their address to another person and are anticipating an email from them, not you. To say the least, their address was gathered from an index of some kind, and they’re not anticipating any sort of email. Any sending you do to this list will get flagged for spam and decrease your future conversion rates.

4. Will individuals on the list be expecting your email and not surprised by it?

Yes? Nice. last question.

No? Game over. Time to do more inbound marketing to build yourself a perfect and quality list of recent opt-ins. This drives us to our last question

5. Have you emailed these contacts within the last 12 months?

Yes? You’re all set. Your list is smelling perfect. Make a few magnificent emails with very helpful content, and you’ll have yourself some amazing conversion rates.

No? Sorry. A year is quite a while. Chances are, a major piece of your list previously disregarded you and will be surprised by your message (recollect question #4?). That implies they’ll mark it as spam, and that implies your delivery rates will drop.

How to Create Lists That Don't Stink -- And Keep Them That Way

So what’s the best way to create lists that won’t get marked as spam? By building your own list with remarkable content that drives traffic to your site, and then entices them to opt in to your emails with compelling marketing offers (that are clearly associated with your business) on your site and well-optimized landing pages. (This ebook, An Introduction to Lead Generation, will help you get started.)